Salestrip: Improving Customer Relationship through SaaS-based Sales Force Automation

CIO Vendor After the introduction of E-detailing, most pharmaceutical companies have made e-detailing as their foundation on which various other channels are added to raise the level of customer experience provided. While the use of electronic, interactive media facilitates sales representative on sales calls with customers to obtain all the information, E-detailing improves the customer relationship, leaves the customer more satisfied with the interaction while also saving pharmaceutical companies' time and money.

This is where Indore based company, Process Master Technologies comes into the picture. The company offers SaaS-based Sales Force Automation software - Salestrip, which comes with unique-detailing feature. This feature not only reduces paper work but also helps in building planned marketing strategies based solely on customer behavior and valuable marketing trends, which ultimately helps in improving the customer relationship. Therefore, Salestrip not only acts as Sales Force Automation tool but also as Customer Relationship Management Software, with closed loop marketing benefits.

Salestrip with its integrated e-detailing feature enables storage of product related information in the web based tools. With the data available 24/7, field representative and sales managers can provide clear and detailed information to the physicians anytime.

Easy Configuration and Seamless Integration
Based on the latest technology, this intuitive application can be easily configured, seamlessly integrated and therefore is able to maintain pace with dynamic market and customers. The user friendly UI interface of Salestrip makes it easy for the sales managers to operate the software without any hassle. This app works in both online and offline mode.
Real-time Updates and Real-time insights
Salestrip keeps teams connected and fosters better customer relationship by providing the required data in real-time. The analytics and reporting feature of Salestrip makes it easy for organizations to gain real-time insight of the sales pipeline and generate role-based report. Salestrip also helps in blending sales automation and marketing automation, thereby boosting productivity and empowering growth.

Geo-fencing
The Geo-fencing feature aids in keeping a check on sales representatives performance by creating a virtual boundary around a business location. This feature notifies the sales managers as soon as the sales representatives enter that specific boundary.

360 degree view of the customer
With closed loop marketing, it is easy to identify the initial channel that has brought sales and comprehend the channel that has not. With Salestrip's closed loop feature, it is easy for the marketing team to identify which channel generated the most sales and which has not generated any. Also, by integrating sales and marketing, Salestrip provides organizations with a 360 degree view of the customer.


Salestrip with its integrated e-detailing feature enables storage of product related information in the web based tools. With the data available 24/7, field representative and sales managers can provide clear and detailed information to the physicians anytime

Moving forward, Salestrip is planning to take Sales Force Automation to a whole new level by integrating its Sales Force Automation tool with AI and digital process automation technology. Also, the company is striving to build an extended user interface with tailored view for all the retailers and team tracking capabilities to simplify and enhance the power tools with real-time insights and capabilities.